Hidden AI Tactics

The hidden AI tactics your competitors are using to outmaneuver you

December 19, 20244 min read

“I’ve already tried AI tools… It’s just another shiny object.” If that’s what you’re thinking, I get it. But let’s get real here. If your competitors are suddenly pulling ahead, leaving you staring at their dust, it’s not because they hired a magician—it’s because they’ve unlocked a few AI secrets that you’re missing out on.

Now, you’re probably tired of hearing how “AI will change everything.” But here’s the harsh truth: it’s already happening. The companies that get it are quietly deploying AI tactics to scale up faster, hire smarter, and outmaneuver everyone else (a.k.a. you). If you’re still on the fence about AI or you’re just dabbling in it, you’re basically bringing a slingshot to a drone fight.

Who am I? I’m Deryck, and I’ve been in the tech game for over 50 years. I made my first million in my twenties when I designed software that was used to build the Fresno Dam, Yorba Linda, and the John Wayne Airport. I’ve led teams that built the world’s first fully autonomous robotic control system. I’ve worked with tech giants like Microsoft and Apple and scaled global projects across 55 countries. So yeah, I’ve seen every tech trend, every so-called “innovation” come and go. But AI? This is the real deal.

Why It Hurts to Be Left Behind

You know that gut-wrenching feeling when your competitors launch a new product or open a new market that you were eyeing? That’s the sound of missed opportunities—and it’s not getting any quieter. I’ve watched companies struggle with talent gaps, burning cash just trying to keep up, while others are deploying AI-driven tactics that make hiring, scaling, and growth look almost effortless.

If you’ve ever stayed up late stressing over why your top talent keeps jumping ship or why your budget is bleeding dry just to keep up with hiring costs, I get it. The market is cutthroat, and it’s not slowing down. But here’s the kicker: AI can fix this.

hidden strategies

The Emotional Case for AI: You’re Closer Than You Think

It’s not just about optimizing your business—it’s about reclaiming your time, your budget, and your sanity. I’ve seen clients go from struggling to hire the right people to having a pipeline so full of qualified candidates they didn’t know what to do with them. AI isn’t just about the numbers; it’s about freeing you up to focus on what you do best—leading your business to new heights.

Imagine finally having a hiring process that works for you, not against you. Imagine outpacing competitors because you’ve automated the grunt work that’s been holding you back. This isn’t some far-off dream; it’s happening now, for companies willing to embrace it.

The Logic: How AI Gives You an Edge

Your competitors aren’t just using AI—they’re weaponizing it. Here’s how they’re doing it:

  • Automated candidate matching: Instantly find talent that’s actually aligned with your needs.

  • Predictive analytics: Know exactly which strategies will work before you even implement them.

  • AI-powered marketing: Reach your audience with the right message at the perfect moment, without wasting ad spend.

AI doesn’t replace your team—it supercharges them. You’ll cut hiring costs by up to 30%, get products to market faster, and most importantly, start playing offense instead of defense.

Real-World Examples: AI in Action

I’ve seen companies use AI to reduce their time-to-hire from 45 days to just 10 days. A SaaS client I worked with? They slashed their customer acquisition costs by 50% using AI to pinpoint their ideal customer profile. These aren’t unicorns—they’re just the ones who’ve learned to stop playing by the old rules.

Lessons From My Own Experience

Back in my days leading the R&D team at Thermo Electron, we faced a critical shortage of specialized talent. Manually vetting candidates across three continents was like herding cats. But when we introduced AI-powered screening, we filled critical roles in half the time and saved a quarter of a million dollars in the process.

In the early 2000s, when I was named one of Computerworld’s Top 100 IT Leaders in North America, I was already leveraging early AI models. But today’s AI tools? They make those old models look like horse-drawn carriages. And I can tell you with 100% certainty: The companies embracing AI are not just surviving—they’re thriving.

So, What’s Next?

Here’s the deal. The world is changing fast. If you’re still doing business like it’s 2015, you’re already behind. AI isn’t some futuristic buzzword—it’s the here and now, and those who ignore it will be left wondering how they missed the boat.


Ready to level up? Join me for an exclusive event on November 19th where I’ll break down the exact AI tactics your competitors are using—and how you can leverage them too. You’ll leave with a clear game plan to dominate your market, cut costs, and scale faster than ever.

Sign up now for our “AI for All” event—secure your spot here: https://igloodigitalmarketing.com/how-to-use-ai. This is your chance to learn from the best, connect with like-minded entrepreneurs, and make AI work for you.

Let’s make your competition irrelevant. 🚀

AI TacticsBusiness GrowthHiring SmarterEntrepreneurshipAI for All
blog author image

Deryck Jones

Founder/CEO iGloo Digital Marketing. A disabled U.S. Marine Veteran with over fifty years business experience split between the corporate world and working as a serial entrepreneur. Expert in business and marketing automation and systems' integration.

Back to Blog