iGloo Digital Marketing

The Coolest Marketing on the Planet!

We offer Fractional CTO services for digital marketers, coaches/consultants, and PR firms

Helping You Succeed

At iGloo Digital Marketing, our vision is to be the trusted partner that helps digital marketers, business owners, PR professionals, and coaches turn ambition into achievement. We empower our clients by blending the art of marketing with cutting-edge technology, enabling them to create sustainable growth and long-lasting competitive edge. By understanding each client’s unique journey, we aim to become the catalyst for innovation, supporting their aspirations with tailored strategies, tools, and insights that truly make a difference. Together, we’ll build a future where your success thrives, and your impact is felt far beyond the digital landscape.

Our Story (Founder)

Picture this: a young Deryck Jones, home alone, curious as ever. Instead of watching TV, he disassembled it. When his parents returned, they found him next to a high-voltage coil. His father’s only response? “The Johnny Carson show is on at 11. I expect to watch it.” By 11, the TV was back together. This sums up Deryck—fearless, confident he could solve any challenge.

In 1975, while in the U.S. Marine Corps, Deryck launched his first business, Sentech, which evolved from small appliance repairs into a software company. His passion for technology was clear—it had the power to transform industries. After a medical discharge, Deryck developed Haul Path Analysis, a system that optimized earth-moving operations for construction companies, saving time and money. This breakthrough led to major clients and solidified his reputation.

Next, Deryck partnered with Jim Farnsworth to create Civil Image Systems, PC-based construction software that automated machine control using GPS—years ahead of its time. At Spectra-Physics Laserplane, Deryck’s leadership helped revolutionize the industry, proving autonomous construction systems could work by 1997.

Later, as Senior VP of Technology and Global CTO at NextFifteen Communications, Deryck worked across 55 countries, helping brands like Microsoft and Apple tackle global tech challenges. Yet, entrepreneurship kept calling.

After 9/11, Deryck pivoted to the credit card processing industry, building a successful operations platform and selling his IT services company for $11.2 million.

Despite constant pain from injuries and surgeries, Deryck’s mindset of resilience never wavered. He believed that what you think and speak into existence can become reality.

That belief led to iGloo Digital Marketing. iGloo, doing business as AssuredCTO, blends technology and marketing to drive growth for businesses. Today, it provides fractional CTO services, AI-driven solutions, and marketing strategies for small businesses, digital marketers, and coaches.

Deryck’s journey—from dismantling a TV to revolutionizing industries—is a story of resilience, innovation, and never giving up. iGloo Digital Marketing reflects that same spirit of vision and determination.

Our Values

We strive to -

  • To do the best job possible in all things.

  • We strive to ensure the client is always left better than before our interaction with them

  • We strive to lead by example and with the highest of integrity

  • We believe in the power of vulnerability as it is through this sense of vulnerability that we all can connect

Our Company Creed

We believe in -

  • Love

  • Being

  • Demonstrating our humanity through vulnerability

  • The power of thought, turned to spoken word, turned to our reality and the power of self creation

How Does Marketing With Story Work?

Donald Miller’s StoryBrand framework centers on using the power of storytelling to clarify your message and connect with your audience.

Here’s how it works:

  1. The Hero’s Journey:

    In the StoryBrand framework, your customer is the hero of the story, not your brand. Your marketing should position your customer as the central character who faces a problem and seeks a solution. Your brand is the guide that helps them on their journey.

  2. Clear Problem Identification:

    Clearly identify the problem your customer is facing. This problem should be something they care deeply about, whether it's practical, emotional, or aspirational.

  3. The Guide’s Role:

    Position your brand as the guide with the experience, empathy, and authority to help solve their problem. This means showcasing your expertise and understanding of their struggles.

  4. The Plan:

    Provide a clear and simple plan for how your customers can overcome their problem with your help. This might include steps, processes, or a straightforward path to success.

  5. Call to Action:

    Include a direct and compelling call to action that encourages customers to take the next step. This could be making a purchase, scheduling a call, or signing up for more information.

  6. Vision of Success:

    Paint a vivid picture of what success looks like after your customer has used your product or service. Show them how their life or business will improve, emphasizing the positive outcomes they can expect.

  7. Avoiding Failure:

    Highlight the risks or consequences of not taking action. This adds urgency and reinforces the need for your solution.

By framing your marketing as a story where the customer is the hero and your brand is the guide, you make your message more relatable, memorable, and engaging.

We'll FIND your story...

What our Clients Say about Us

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Paulette Ensign

Recently said by the owner of this company, Deryck Jones: "Yet, I keep on trying to help people. I probably will never stop trying to help people." Some folks claim they are committed to helping people, and some actually walk their talk. I can tell you first-hand that Deryck Jones is the real deal. He knows a ridiculously large amount about Go High Level and technology in general and has helped me with the basics and nuances of Go High Level throughout the past year. My business has greater capabilities than ever before and more than I could have imagined. He has immeasurable patience which never ceases to amaze me and for which I have gobs of gratitude. I couldn't be happier than to count him among my circle of trusted colleagues and friends. You'd be hard-pressed to find a more intelligent, capable, caring, humble colleague to help you and your business achieve your goals and well beyond.

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David Rankine

I have worked with Deryck for a year now and I have nothing but great things to say about him. He is a true professional and extremely knowledgeable about everything related to marketing automation. He is on time, on budget and proactive.

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Lynn Truely

I have relied on Top of Your Game for guidance in marketing my business for more than four years and I couldn’t be happier with the results. I’ve faced significant business and personal challenges trying to evolve my business so it can grow, and no matter what twists and turns I’ve needed to navigate I benefitted from their plainspoken, supportive ideas. Their patience and encouragement mean the world to me; I highly recommend their creative and comprehensive approach to marketing that can be tailored to each situation.

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Whatever challenge you face, believe me when I say, you will reach the other side, no matter the outcome, and you will move on. "If your mindset is correct, it will move you in the direction you seek. Focus on where you want to end up with each and every step you take. Visualize your outcome."

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