How AI offers insights into customer behavior (even when they’re not engaging)
Ever wonder what your customers are thinking when they don’t click that email, scroll past your post, or leave items in their cart? AI now gives us a way to answer those questions. And if you’re thinking, “Okay, but do I really need AI for that?”—trust me, you do. Traditional methods only track what customers do, while AI can also pick up on what they don’t do and why.
Let me introduce myself. I’m Deryck Jones, and I’ve spent over 50 years in tech, observing how digital behavior drives business success—or holds it back. From building my first million-dollar software in my twenties for heavy construction projects to being a Global CTO working with names like Microsoft, Apple, and Delta Technologies, I’ve learned that it’s often what we can’t see that makes or breaks a business. And AI? It’s now showing us the hidden patterns that reveal customer intent before they even act.
Now, I get it. You might be skeptical, thinking, “Does my business really need AI to understand customers better?” Here’s the reality: if you’re only looking at engagement data—clicks, page visits, purchases—you’re missing out on the big picture. Your customers are speaking through their silence, and AI is your translator. Imagine knowing why a visitor dropped off or what content resonates even with the folks who don’t engage. This goes beyond clicks; it’s about truly understanding the “why” behind behavior.
Take “negative signals”—the areas customers skip over, the times they hover but don’t act, or the way they ignore certain elements on your page. Traditional analytics can’t catch those patterns, but AI does. By capturing these unseen behaviors, AI helps you adjust your strategies to drive real engagement.
In my own journey, I led an international team that developed the world’s first autonomous robotic machine control system. Success wasn’t just about what data we had; it was about understanding the unspoken needs of our users. Fast-forward to today, where I’ve built multiple 6- and 7-figure companies. The pattern holds true: businesses succeed by grasping what customers don’t always say outright. This is what AI delivers—insights into the “quiet” data that lets you see patterns and predict needs before your competitors even realize they exist.
Here’s how AI breaks down the data:
Behavioral Silence – Identifies what content doesn’t hold interest and why, letting you refocus on what actually matters.
Engagement Gaps – Detects moments when customers are almost engaged, giving you clues on how to fine-tune for real impact.
Customer Drift – AI sees when customers begin to lose interest, helping you pull them back before they slip away.
If you’re tired of guessing why your customers don’t engage, it’s time to uncover the whole story. Don’t let your business be the one left in the dark, struggling to connect while others are flourishing with insight. I’m offering a free audit call to show you how AI can illuminate those unseen moments in your customer journey.
Get the insights you’re missing. Visit igloodigitalmarketing.com to book your free audit call today.
