What is Retargeting?
Retargeting, also known as remarketing, is the strategy that lets advertisers serve online ads to visitors who’ve previously visited their website. Over the past few years, retargeting has become a must-have marketing channel, in addition to search engine marketing and email marketing, for reaching and converting customers.
Retargeting generally performs much better than other kinds of display advertising. Including it into the electronic marketing mix can also drive step-by-step conversions, increase customer commitment, and increase brand awareness. In a recent study, 87% of participants indicated that retargeting is very important to their general marketing strategy, and 76% planned to boost their retargeting budget plan. With retargeting seeing mass adoption across the industry, agencies are learning the nuances of retargeting and developing a better understanding of the finer techniques.
On average, 98% of web site visitors leave a site without finishing their activity. With website retargeting, commonly reduced to "retargeting," marketers can display ads to this group as they visit other sites throughout the web. This maintains the brand name top-of-mind and urges the customer to head back and finish their original activity on their site. This method performs well with ecommerce companies, stores, vehicles, tech B2B, traveling, media and also enjoyment-- any person thinking about involving current or potential clients online. If you're just getting started with a retargeting program, this is where to start.
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